About Us


At Essential Living Foods, we believe you deserve only the best of the best. We travel the world the year round to bring you only the most nourishing heirloom superfoods emerging from indigenous cultures and unspoiled ecosystems.


Our Farms

It's shocking, but in most cases when you walk into a supermarket and spend your dollars on superfoods, only pennies actually go to the farmers whose dedication and labor made it all possible. We know there's a better way. We cut out the layers of middle-men and work directly with farmers. This means we can guarantee the quality of the superfoods you're putting in your body, and we can do it more sustainably.

Improving the health of our planet

Our Mission

Our mission at Essential Living foods is to improve the health of the planet, its people, and their communities.

We work in close collaboration with small farms and indigenous groups to supply our customers with the purest, most nutritious Superfoods on Earth. Our global trade partnerships help nourish sustainable agricultural practices and support meaningful development. 1% of profits are donated back to the communities who supply our exceptional products (via our partnership with 1% For the Planet).

Essential Living Foods is dedicated to fair, ethical, and holistic business practices with vendors, customers and investors and to maintaining a healthy, rewarding and values-driven work environment for employees and partners.

Join Us!

Work with us for a better world!
Essential Living Foods is dedicated to fair, ethical, and holistic business practices with vendors, customers and investors and to maintaining a healthy, rewarding and values-driven work environment for employees and partners.


If this mission resonates with you, join us! You can make a difference simply by eating the healthy amazing foods we offer – purchase them here, or at your local health food store (and if your store doesn’t carry us – tell them about ELF!)


If you are a manufacturer or distributor and would like to partner with us by buying bulk ingredients, from a few pounds to an entire shipping container, we’d love to work with you. We can also offer you private labelling services (carry your own flagship line of superfoods!), or work with you to develop, manufacture and package any other innovative product lines we dream up together.

Get in Touch See our products

Our Packaging

Our commitment to sustainability doesn't end once we source our superfoods - it extends to our packaging as well. We select product packaging that aligns with our mission of improving the health of our planet, its people and their communities. The up-front cost may be a little higher, but in the long term it's worth it - for all of us.

Cardboard

Our boxes are made from 100% recycled cardboard (minimum 50% post-consumer). Each ton of cardboard that's recycled instead of tossed saves 9 cubic yards of landfull, 46 gallons of oil and 17 trees. That adds up fast!

Glass

As a packaging material, glass is unsurpassed in protecting its contents from moisture and oxygen while ensuring freshness and flavor. Glass remains the most easily processed and most readily recycled container; the quality, purity and clarity of glass don't deteriorate. By using recycled glass, we keep tons out of landfills and save energy as well.

#4 recyclable & Resealable bags

Recyclable & Resealable Bags

We preserve and protect the freshness of our superfoods in 100% recyclable & resealable bags.  Many "natural" and organic foods come in plastic zip-pouches that are NOT recyclable — these #7 plastics may be recyclable in theory, but not in reality.
We engineered a whole new approach to re-sealable, air-tight bags to create the first superfood line with the convenience of a re-sealable zip top and the responsibility of 100% recyclable #4 plastic.

Tin

Our powdered superfoods come in sturdy air-tight tins made from recycled steel (min 30%). Steel has a recycling rate more than 2 1/2 times higher than most other packaging options. Not only does recycling steel reduce the need to extract more iron and coal from the earth - but these tins are often re-used as is, without the need for additional processing. 


Our printers use soy or vegetable-based inks and zero-VOC chemicals on all their litho presses. For their digital presses they use water-based ink or toner with UV curing. All paper scrap, excess inks and other waste are responsibly recycled.


We are a B Corporation

Not all corporations are created equal.
B corporations (the B stands for “Benefit”) are created to be a little bit better. B corps don’t just exist to make money – b corps exist to do good in the world even as they do business and make profits.
The non-profit B Lab supervises and audits a growing roster of B corps from more than 28 countries, ensuring transparency, sustainability, accountability, and making sure they adhere to rigourous standards of social and environmental performance.

As they put it, “B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.”

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Our Team

    • Kipp Stroden
      Chairman and CEO
    • Lambert Van Hulst
      VP of Operations
    • Hugo Van Seenus
      Director
    • Michael Besancon
      Director

Kipp L. Stroden is the Co-Founder of BeON Holdings Inc. and CEO and Chairman of its subsidiary, Essential Living Foods Inc. Essential Living Foods was instrumental in pioneering the RAW-Superfoods industry, a multibillion dollar segment within the fast-growing natural products industry. The company continues to spearhead growth in this category, with an industry-leading brand that offers consumers both personal value (with innovative functional foods of the highest-quality and nutrition) and planetary value (with a business model and brand founded on positive-impact in farming communities and ecosystems throughout the supply chain).

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Lambert Van Hulst grew up in the Netherlands, where he was introduced to health food and alternative medicine at an early age. During his youth he spent much of his time outdoors and sailing on the water, a pastime he still enjoys today. Lambert derives tremendous satisfaction from helping others, and is personally driven by the desire to improve quality of life for all beings.

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Hugo is one of the early pioneers of the natural foods industry. He developed this passion as a child growing up around open-air markets in Europe and Indonesia. A native of The Netherlands, Hugo traveled throughout his youth, was educated at the International School and spent several years in Indonesia.

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Business Executive, Entrepreneur, Environmental and Social Advocate, Retired Senior VP of Purchasing, Marketing and Distribution Whole Foods Market. Over forty years experience in the Natural/Organic Foods and Grocery Industries, including retail, distribution, sales, manufacturing, product and business development. Serial entrepreneur founding successful retail, sales, manufacturing and restaurant companies. Spearheaded multiple environmental, social and animal compassion initiatives. Recognized industry expert who has spoken before congressional committees and at universities, professional and environmental conferences.

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Member 1% of the Planet

A commitment to build, support and activate an alliance of businesses financially committed to creating a healthy planet.
One Percent for the Planet is an international organization whose members contribute at least one percent of their annual sales to environmental causes.

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1% for the planet member